The Sazerac House in New Orleans is a vibrant hub that brings the history of the renowned cocktail to life through tours, tastings, and shopping. To enhance the customer experience, an ecommerce website powered by Magento was crafted to embody the same energy and spirit as the birthplace of the world's first cocktail.
The design of this homepage and product page was initially intended to win the Sazerac pitch. I created a modern look and feel that references Sazerac’s french beginnings, which proved to be engaging enough to win the business.
Mike Plymale and I created over 140 highly polished photos in-house, with the capabilities to add newer assets that maintain a consistent aesthetic. I designed both the wireframes and the final UI, as well as art directed the tone of the product photos.
